Our Philosophy


A focus on going back to the pure and simple basics, following the principles of the Paleo or Caveman diet. This movement focuses on pure, simple and real foods that have been around for thousands of years and proven to sustain physical and mental energy/focus. Our bodies and brains are not wired/have not yet adapted to new processed foods which have just recently introduced into our diet over the past few generations and are now so prevalent in the western diet. As a result, more of us are developing allergies, becoming diabetic and suffering from other modern ailments. Going back to simple, pure, real food without the fillers & disguised sugars.

95% Organic

By purchasing 95% organic ingredients, Wholly Noggin is supporting your health as well as the health and well-being of our planet including animal welfare.

Definition of organic:
According to the Canadian Food Inspection Agency, certified organic foods must be grown without toxic pesticides, chemical fertilizers, genetically modified organisms, artificial hormones or sewage sludge.

Your health:
Studies show that organic foods may contain more nutrients (like antioxidants, phytonutrients, phytochemicals) than conventional foods. Also, eating organic foods can significantly reduce one’s exposure to pesticide residues. Organic farming also reduces the exposure of farm employees to toxic chemicals and local communities to pesticide drift.

Benefits of Eating Organic:
According to the three most prominent Canadian health & organic food associations* (CHFA, COG, COTA), there are five key benefits of buying organic foods:

  • Know that your products have been grown and handled according to strict procedures and without persistent chemical inputs
  • Made without the use of GMOs, artificial colour, preservatives and sweeteners
  • Protect and improve the environment and animal health
  • Help maintain a clean water supply, soil health and fertitity, and
  • Reduce the carbon footprint and fight climate change (organic farming can use 30-50% less energy).

*CHFA = Canadian Health Food Association; COG = Canadian Organic Growers; COTA = Canada Organic Trade Association.

Health of our planet:
Organic farming helps to fight global warming. It uses one-third to one-half less fossil fuels than conventional farming.

Nourish Body & Mind

Most of us eat for physical energy. Really we should be eating for both physical and mind nourishment. Our brain actually controls not only our physical requirements but also our mental, intellectual, creative & emotional needs. Although our brain weighs only about 2-3 lbs it consumes around 25% of our daily calorie. By fueling it optimally with Real Food with the hifghest nutritive value on a regular basis, your performance will be enhance not only physically but also mentally. Why settle for less?